YOU DON'T HAVE A CAPITAL PROBLEM.
YOU HAVE A SEQUENCING PROBLEM.
Fix that, and capital chases you.
Investors don’t fund ideas. They fund engines.
Your investors get part of the story. Your team gets part. Your spouse gets what they have room for. The rest sits with you at 2am. I take all of it, and I’m the one person on that list whose job is to do something about it.
Traction
Sales stall the moment you stop pushing?
Something's not scalable yet.
Leadership
Every decision still runs through you?
Something's not delegable yet.
WHAT WE BUILD
These aren’t three services to pick from. They’re three parts of one engine. Customers buy your product. Investors buy the engine underneath it: how you win customers, deliver, make money, and lead the team that runs it. The capital gap is usually a traction problem. The traction problem is usually a leadership problem. And the leadership problem usually starts with the founder. We start wherever you feel it and follow it to what’s underneath.
ATTRACT CAPITAL
Get fundable before you raise.
The Problem: You’re pitching, and investors keep passing. Sometimes it’s “come back when you have more traction.” Sometimes it’s “we’re not sure about the team.” Sometimes it’s vague. The pattern is the same: they see gaps you haven’t fixed yet.
What We Build: An engine investors can see working. Traction that survives diligence, a team they want to back, and materials that prove it. Then we work through the raise together: who to talk to, what to ask for, and when to walk away. Start here → Take the Fundable Strength Index
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ACCELERATE TRACTION
Revenue that doesn’t depend on you.
The Problem: Traction is there, but it’s all you. Revenue grows when you sell and stops when you don’t. Investors see it immediately. If the company can’t sell without its founder, it isn’t a company yet.
What We Build: A sales process that works without you in every deal. Repeatable customer acquisition. Clean numbers that prove the model: CAC, LTV, retention. Growth that comes from the system, not from you being heroic. Start here → Take the Scaling Readiness Index
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ELEVATE LEADERSHIP
A founder the company can grow behind.
The Problem: You’ve hired good people, but every real decision still comes back to you. Strategy doesn’t turn into action. It’s slow, frustrating, and expensive, and it caps the company at what you can personally carry.
What We Build: A founder who decides, delegates, and follows through at the level the next stage needs. Then a leadership team that executes without you in every room. Start here → Take the Founder Freedom Index
HOW WE WORK
The first 90 days
Just you and me, one-on-one. We find the lead domino, name it, and get it moving. Conversations every other week. I bring the thinking and the critique; you do the work in between. At day 90 we review what moved and name the next domino.
After that
Month to month, for as long as it’s useful.
As your team grows
The engagement expands to one-on-one mentoring with your key leaders: VP Sales, CTO, COO, whoever the next stage depends on. The mentor who’s been there since year one knows things a new one can’t buy at any price.
THE PROOF
Founders call me for capital. They keep me for the problems capital can't solve.
I help founder-CEOs see the one thing blocking their company, the thing they can't see themselves, and I don't let them off the hook until they fix it.
At SimpleNexus, that meant seven years embedded with the founder, from idea stage through a $100M raise to a $1.2B exit to nCino, with 55 leaders mentored along the way.
Across 30 years: 1,000+ companies funded, 53+ Inc. 5000 listings among companies I’ve mentored, funded, or accelerated since 2010, 23+ exits, and two accelerators founded.
Roger Andrus
READY TO FIND THE ONE THING BLOCKING EVERYTHING ELSE?
If you’re a founder-CEO who knows something’s stuck but can’t name it yet, whether it’s capital, traction, or the team around you, let’s talk.
